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Leveraging the Long Tail using Web 2.0
2, May 2010So what is the long tail and how is it applied in the web? Well to be honest, the long tail doesn’t have to apply to the web, in fact it wasn’t originally but in more recent times it has been used to describe the strategy internet companies have taken to leverage the online market. [...]
iSnack2.0 – When technology becomes food?
27, Sep 2009It isn’t something you hear about everyday and in my opinion (you shouldn’t), but Kraft has announced the name of its new product. iSnack2.0 The new product from Kraft did engage the community by asking them questions about the old classic Vegemite. In fact over 300,000 people engaged in an online survey to come up [...]
- In: Enterprise 2.0|Study
- Tags: enterprise 2.0, news, rankings, trends
Enterprise 2.0 vs Web 2.0 trends
3, Sep 2009Is Enterprise 2.0 a trend? Are people becoming more aware of it? Is this ‘Buzz Word’ being adopted? These are some of the questions I’m asking myself today and similarly these are some of the challenges Enterprise 2.0 are facing (adoption, uptake, etc). Firstly, where I can I’ve tried to take away results relating to [...]
- In: Enterprise 2.0|Study
- Tags: enterprise 2.0, technorati, trends, web 2.0, web 3.0
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