So what is the long tail and how is it applied in the web? Well to be honest, the long tail doesn’t have to apply to the web, in fact it wasn’t originally but in more recent times it has been used to describe the strategy internet companies have taken to leverage the online market. [...]
I’ve mentioned before the one of the goals I had for myself was to increase my web presence. I’ve been monitoring the results and posting progression updates along the way so other people can compare. If you have missed out on my other posts take a look at these ones: http://www.jason-v.com/2009/08/01/have-you-googled-your-name http://www.jason-v.com/2009/08/10/web-presence-update To give a [...]
It isn’t something you hear about everyday and in my opinion (you shouldn’t), but Kraft has announced the name of its new product. iSnack2.0 The new product from Kraft did engage the community by asking them questions about the old classic Vegemite. In fact over 300,000 people engaged in an online survey to come up [...]
If you have a blog, you generally want people to read it. So now that I have a flow of posts going I’m looking to increase the exposure to the world. Today I’m taking the steps required to claim your blog on Technorati. I’ve mentioned this place before, but I’ll give you a quick summary: [...]
This week in the lecture there were some very surprising results which were put to the class: Your blogs (66 enrolled) – 17 enrolled but no blog URL provided (26%) – 31 blogs look inactive (only 1 or 2 posts) (47%) – 18 blogs tracking well (27%) The results above at this stage mean that [...]
Hi All, I thought I would give everyone a bit of an update of what is happening behind the scenes with my site. One of the key objectives was to entertain the idea of creating a web presence. So how will I know how I’m going and if I’m heading the right way? Monitoring with [...]
If you haven’t heard of twitter by now, you’re not keeping up with the latest web trends. So whats next to join the social giant of web 2.0? I just received an email saying that ‘Twittorati‘ is up and running. Now if you were like me you would of made the connection between Technorati and [...]
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