It isn’t something you hear about everyday and in my opinion (you shouldn’t), but Kraft has announced the name of its new product.
iSnack2.0
The new product from Kraft did engage the community by asking them questions about the old classic Vegemite. In fact over 300,000 people engaged in an online survey to come up with the [...]
I received an e-mail forward today which highlights the interaction between a client and a customer when things go wrong. Abbey Sherwell who used to work for Entertainment Books up until a week ago accidentally hit ‘reply’ instead of ‘forward’ and the client, Craig Morrissey (a Cafe owner in Geelong, Victoria).
The contents in of the [...]
Writing a diary or a journal is old news.
Blogs
Blogging
Blogshphere
Web 2.0
Social networking
Online Interactions
Enterprise 2.0
Tweets
Is what it is all about these days. Interactions between platforms, instant communication and feedback. Suddenly a target audience of a few because an audience of many.
I’ve just bought myself an iPhone and have found it incredibly easy not online get online and [...]
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