The Login Screen

I really don’t like how the text is aligned to the right, however the input is aligned to the left. So when you click on the box your focus is in the wrong spot (text should disappear when you click the box)

Home Page

There is a lot more going on, social network links, images of bands and groups, etc. This isn’t to be loved or hated but I see this as an improvement from what I remember.

Artist

This artist page has some cool idea’s going on. It is no Ping and it isn’t trying to be. Technically Guvera existed way before Apple announced their Ping service. It has 4 main sections which I’ll talk about quickly.

Overall though it is a decent idea for a page, and has many decent ideas within the page. This seems to be the biggest problem for me. There isn’t a way I can click on the subheading/section to see specific information or expanded information for that section. Pretty much all of the sections need to be removed from this page. Instead I would have the ‘Artist’ section down the bottom take up the whole page, removing the scrolling within the section and that way I get what I expect.

Touring

This lists the artists which I can only but assume are touring at the moment. Of course I’m not sure where this information is gathered from and there is no information on the site regarding dates, locations, info, etc. I did a few random checks on artists who have been listed as touring or having gigs this year and all cases they actually were (3 tests). Basically great idea, but provide information about the tour! There is also only space for 7 artists to be on tour, which is displayed in total random fashion. ie: If there are more than 7 artist on tour, it will only show 7 and there isn’t a way to list anymore

Greatest Hits

Well similar to above, artist who pretty much have ‘greatest hits’. Not much to go on here, it does what it says. Also in the similar 7 artist order, at least when you click on the link it takes you to their album/songs as that is the expected behaviour.

New Releases and Charting

Same thing, I guess this is an area to list new songs and if nothing new is happening, songs that are charting. Not much to say here really. Good concept.

Artists

Well this is stupid, it lists artist starting with A, however it can’t lis them all see it goes over pages. Fair enough. But then why do I have to scroll horizontally in this small window? I’m not a fan at all. Besides there seems to be a lot of artist with duplicates in the list. This needs a major revamp, great idea just not done well at all.

Albums

The Albums page follows the same formula of Artist. However I can’t help but feel it is better suited for Albums. There are 3 main section with images in the following categories, Live Albums, 80′s Classics and Our Picks. I’m not going to bother talking about each section. Basically I like the idea, however I want to click on sections, what happens if I want to look in other categories? Do they exist? Improvements could made for sure, however it needs to be talked about as there are pro’s and con’s.. I’m not getting paid for this (although maybe Guvera should swing me a few hundred bucks for my time).

Channels

Well I can say it doesn’t follow the same formula as the previous to pages.. but it kinda of does (not from a lack of trying). It basically lists My Channels, Our Picks and Classic Albums. Straight up, why is Classic Albums here. This has to be some sort of bug. I don’t see any relation to this. Remove it.

So basically a Channel is where stuff happens. I should probably expand on this, but I’m really only reviewing how things have changed and to me. It doesn’t looks like it has changed that much. I will say one thing quickly. “In the Guvera Channel, you can watch a video on ‘How to download’, where is the audio at? A little voice over to tell the users what is happening wouldn’t be bad, or some music. I can only assume there is nothing, or for some reason it wasn’t working on my PC (or should I say Mac now).

Update: There also appears to be no correlation to ‘My Channels’ vs what I’ve actually picked to ‘My Channel’ as seen under ‘My Guvera’. Of course it is called favourites, so maybe they are different things?

Genres

Well this follows the some formula. I can’t help but feel this formula needs improvement! I expect to see a list of genres of music I can select from, but I can only see 3 from which Guvera has picked. The thing down the bottom where I can search for a genre / refine the list. Like I said before this needs to be bigger, no scrolling, etc. This section however I’m pretty sure (100%) they aren’t even Genre’s you search for.

Update: There is a sub menu underneath the Genre menu when you click it. This lists other genres, however this needs work as well. Things just aren’t categorised well enough. (this was hard to find, mainly because of the said formula on the other 3 pages didn’t have this sub menu – also this technically looks to be the 4th menu from the top).

New Releases – Top Downloads

These two pages I’ve decided to put under the same heading. Basically it is the same formula, I’m that bored already I can’t explain it further. I will however say this is where I would expect a Grid slash (yes I typed it rather than using a symbol) Chart to display information, songs, trends, etc. Go look at the Aria charts for inspiration on this one.

Other Random Pages/ Things

• Favourites under ‘My Guvera’ displayed ‘created’, this is now when the channel was created from what I can tell but when you actually added to be a favourite. This is miss leading.
• My Account Details -> This has still be an issue/bug since I reported it last time (either reported it or wrote about it in a blog post, if not both). I still can’t edit my date of birth to my correct one. It is still of by a day (can you at least just change this for me now, make it a 13).
• It still doesn’t excite me, engage me or give me a reason to return. The amount of downloads is still limited to the amount of channels and how much an advertiser wants to allow. Fair enough, but I imagine you might max out at 10 downloads a year?
• There are now credits it seems now, it is purely ‘downloads available’ this is an improvement, I believe I commented on this ages ago.
• No way to interact with other users on the site? How big a community is this?
• What are the goals of Guvera, to give you legal downloads to music – well you can only do so much.. I think you need to expand your goals and become much more to keep interest (how about ‘Become the number 1 site for fans to get information on music’?, well.. I must admit I haven’t tried hard but I do imagine seeing stuff like artist page which albums, lyrics, tour dates, forums, chat rooms?, etc…

Summary

Guvera has progressed, however I would say it has only moved forward by about one or two ‘Sprints’ (translated Agile development talk into a time –> 2 to 8 weeks). This is really slow for an up start and to be honest it is one of the reasons why I haven’t visited it until now. In fact the only reason I did as I was prompted to give some feedback again. I can’t help but feel sorry for the guys at Guvera, as I can get right behind what they are trying to do and it isn’t with out great effort on their part (or is it). It just doesn’t seem to be working out for them. I feel they need more than ‘Beta’ testers to point our obvious flaws and bugs with the code, layout suggestions but they need to giving more direction as a company where they want to go. How they can open up and get people interested like me.

I wish them well, but I wont be visiting the site again until I hear people around me talking about it as I honestly feel if they don’t step their game up, their idea wont be so new and interesting in a few years once they change the lay out a bit more and fix a few bugs.

One point of note though. I haven’t commented on the range of music available which would have to be the biggest things. It would clearly appear they have gotten a lot more artists on board and there is more music on offer. I feel that this might of been their biggest challenge and has consumed most of their time. On this side, I think they are getting there for sure!

Imogen Heap – Hide and Seek (Live at Fearless Music, NYC)

So Imogen Heap has done some amazing stuff as a musician and more importantly she is using Enterprise 2.0 concepts. She is engaging in two way feedback with her fans on a daily basis and has created a sense of anticipation that surrounds her day to day life.  So what has she done? How is she a great example of enterprise 2.0?

She as created a lot of accounts on the web where she allows fans to follow, write comments, give feedback and more importantly she interacts back with everyone (myspace, twitter, youtube, etc) . Imogen Heap is putting a lot of time and effort in communicating what is going on in her life through these technologies which seems to be paying off. Through the use of twitter she keeps fans informed and has even asked them for advice, guidance, ideas in relation to her latest album. Back on myspace you can preview her latest album (which has now been released) and get a feel for the music.

I only knew about Imogen Heaps use of these technologies after reading an article called The New Music Business Model: Imogen Heap at Deep Drive Marketing which is really well written. I recommend you head over to their site and read it as I don’t want steal the light away from the effort put into the post by the author.

So is Imogen Heap takings things to far by letting people know what is going on in her life? I don’t think so, because she is doing so of her own back and enjoys it . I actually prefer the way she is engaging fans compared to Britney Spears. If you don’t know already Britney Spears has a twitter account that has 3,079,749 followers compared to Imogen Heaps 997,892 followers (as of today). So what is the difference between the two? Britney has someone manage the account for her and the tweets are generally broad and informative, Imogen Heap on the other hand are personal. She invites people to help out or give feedback, contribute photos, etc and “talks” to people.

Imogen Heap also has an account on youtube, where she posts video blogs (vlogs) – http://www.youtube.com/imogenheap It is a place where you can see inside of her home as she posts, but also get a look at her latest music as she officially releases it.

So is this method of using Enterprise 2.0 concepts and technology going to change the music industry? Personally I don’t think it will change the industry but it will change relationship between fans and musicians forever. For those of you who are starting a band, this concepts Imogen Heap has used can be applied easily to your group and I wouldn’t be surprised to hear of some up coming stars who get popular through the use of Enterprise 2.0 over the next few years.