Posts Tagged ‘enterprise 2.0

It isn’t something you hear about everyday and in my opinion (you shouldn’t), but Kraft has announced the name of its new product. iSnack2.0 The new product from Kraft did engage the community by asking them questions about the old classic Vegemite. In fact over 300,000 people engaged in an online survey to come up [...]

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Social Networking in itself is a massive tool which business try to use to their own advantage. There is nothing like viral marketing working its magic but there is also a down side. Through the use of Twitter, YouTube and other social networking sites it isn’t surprising that the good comes with the bad. Jeremiah [...]

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Is Enterprise 2.0 a trend? Are people becoming more aware of it? Is this ‘Buzz Word’ being adopted? These are some of the questions I’m asking myself today and similarly these are some of the challenges Enterprise 2.0 are facing (adoption, uptake, etc). Firstly, where I can I’ve tried to take away results relating to [...]

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If you don’t know who Imogen Heap is, click play on the video below and continue reading: Imogen Heap – Hide and Seek (Live at Fearless Music, NYC) So Imogen Heap has done some amazing stuff as a musician and more importantly she is using Enterprise 2.0 concepts. She is engaging in two way feedback [...]

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Reflective Checkpoint

25, Aug 2009

An important part of progress is to monitor it. This allows you to judge how well you are going and which direction you are moving. So how do you measure progress? What tools are available? Well this checkpoint will be a subjective one taken by your personal impression. Before I get you let me know [...]

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To be honest, this is an excuse to post a comic of xkcd but it does highlight the importance of branding. In the xkcd comic below, I thought of it as a “How to judge if your brand is successful!” This got me thinking about the importance of creating a strong brand name. A brand, [...]

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A question that I’ve been asked recently is, “What is Enterprise 2.0?” and I couldn’t easily answer that. The quickest sentence I could use to describe it  is, Enterprise 2.0 is business who are using Web 2.0 technology. So lets have a look at what Enterprise 1.0 is and compare it with Enterprise 2.0: Enterprise [...]

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This week in the lecture there were some very surprising results which were put to the class: Your blogs (66 enrolled) –        17 enrolled but no blog URL provided (26%) –        31 blogs look inactive (only 1 or 2 posts) (47%) –        18 blogs tracking well (27%) The results above at this stage mean that [...]

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Web Presence Update

10, Aug 2009

Hi All, I thought I would give everyone a bit of an update of what is happening behind the scenes with my site. One of the key objectives was to entertain the idea of creating a web presence. So how will I know how I’m going and if I’m heading the right way? Monitoring with [...]

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Twitter? What is that? Twitter is a micro blogging web 2.0, social networking, latest trend, etc…. site….. that allows you to post short messages (think sms), videos, links, photos ‘Out There’ (the Internet/twitter sphere). If you are more of a video person, the guys at http://www.commoncraft.com have put together a great video which you can [...]

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