Comments on: Social Networking Backlash (examples) http://www.jason-v.com/2009/09/08/social-networking-backlash-examples/ My space on the web! Tue, 23 Aug 2011 12:28:04 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Bec http://www.jason-v.com/2009/09/08/social-networking-backlash-examples/comment-page-1/#comment-183 Bec Sun, 11 Oct 2009 08:36:15 +0000 http://www.jason-v.com/?p=227#comment-183 Traditional media such as radio and television are tremendously broad reaching mediums, but do not offer the interactive dialogue made possible through social networks. Brand recognition and trust gained through creating, strengthening and continuing relationships with customers and marketing research are cost-effective ways to improve a company’s services. Dell recently announced that it has surpassed $3 million in sales via Twitter alerts. With over 600,000 followers on Twitter, Dell provides several customer service representatives to find complaints and address them quickly and efficiently. By offering targeted consumers something that is beneficial and relevant to them individually, companies now have a unique opportunity to turn consumers into brand advocates and ambassadors. It is time for advertisers to jump in and join the online conversation! Traditional media such as radio and television are tremendously broad reaching mediums, but do not offer the interactive dialogue made possible through social networks.

Brand recognition and trust gained through creating, strengthening and continuing relationships with customers and marketing research are cost-effective ways to improve a company’s services. Dell recently announced that it has surpassed $3 million in sales via Twitter alerts. With over 600,000 followers on Twitter, Dell provides several customer service representatives to find complaints and address them quickly and efficiently.

By offering targeted consumers something that is beneficial and relevant to them individually, companies now have a unique opportunity to turn consumers into brand advocates and ambassadors. It is time for advertisers to jump in and join the online conversation!

]]> By: pete wildermuth http://www.jason-v.com/2009/09/08/social-networking-backlash-examples/comment-page-1/#comment-158 pete wildermuth Sun, 27 Sep 2009 10:34:10 +0000 http://www.jason-v.com/?p=227#comment-158 Jason I really like the United vid, and I think it had a greater than anticipated publicity (all negative) for the airline I tend to think also, that the reputation of bigger companies like Microsoft has suffered, as the individual now has an outlet to the world to take on the giants, where in the early days of Blue Screen of death the consumer had little choice but to send an email or hop in the queue cheers Peter Jason
I really like the United vid, and I think it had a greater than anticipated publicity (all negative) for the airline
I tend to think also, that the reputation of bigger companies like Microsoft has suffered, as the individual now has an outlet to the world to take on the giants, where in the early days of Blue Screen of death the consumer had little choice but to send an email or hop in the queue
cheers Peter

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