If you don’t know who Imogen Heap is, click play on the video below and continue reading:

Imogen Heap – Hide and Seek (Live at Fearless Music, NYC)

So Imogen Heap has done some amazing stuff as a musician and more importantly she is using Enterprise 2.0 concepts. She is engaging in two way feedback with her fans on a daily basis and has created a sense of anticipation that surrounds her day to day life.  So what has she done? How is she a great example of enterprise 2.0?

She as created a lot of accounts on the web where she allows fans to follow, write comments, give feedback and more importantly she interacts back with everyone (myspace, twitter, youtube, etc) . Imogen Heap is putting a lot of time and effort in communicating what is going on in her life through these technologies which seems to be paying off. Through the use of twitter she keeps fans informed and has even asked them for advice, guidance, ideas in relation to her latest album. Back on myspace you can preview her latest album (which has now been released) and get a feel for the music.

I only knew about Imogen Heaps use of these technologies after reading an article called The New Music Business Model: Imogen Heap at Deep Drive Marketing which is really well written. I recommend you head over to their site and read it as I don’t want steal the light away from the effort put into the post by the author.

So is Imogen Heap takings things to far by letting people know what is going on in her life? I don’t think so, because she is doing so of her own back and enjoys it . I actually prefer the way she is engaging fans compared to Britney Spears. If you don’t know already Britney Spears has a twitter account that has 3,079,749 followers compared to Imogen Heaps 997,892 followers (as of today). So what is the difference between the two? Britney has someone manage the account for her and the tweets are generally broad and informative, Imogen Heap on the other hand are personal. She invites people to help out or give feedback, contribute photos, etc and “talks” to people.

Imogen Heap also has an account on youtube, where she posts video blogs (vlogs) – http://www.youtube.com/imogenheap It is a place where you can see inside of her home as she posts, but also get a look at her latest music as she officially releases it.

So is this method of using Enterprise 2.0 concepts and technology going to change the music industry? Personally I don’t think it will change the industry but it will change relationship between fans and musicians forever. For those of you who are starting a band, this concepts Imogen Heap has used can be applied easily to your group and I wouldn’t be surprised to hear of some up coming stars who get popular through the use of Enterprise 2.0 over the next few years.