Here is the interesting thing though. You promote Apple as a good example as strong branding. Indeed, they are probably the best example of branding in current times.

But, it appears to be me that their rabid control of their brand, their image and their products has reached the end of its life. Everyday there is a new news article relating to Apples caustic, abrasive and closed practices on the sydney morning herald website (technology section). These are generally generated by blog posts being elevated to the mainstream media. They are all in direct relation to Apples closed itunes and itstore and iphone apps, Apples poor responce to product failures and their closed behavour to direct competition or compeditor integration.

With the way communication is going now, can they continue to get away with generating so much bad press?