What is Enterprise 2.0?

19 Aug
2009

A question that I’ve been asked recently is, “What is Enterprise 2.0?” and I couldn’t easily answer that. The quickest sentence I could use to describe it  is, Enterprise 2.0 is business who are using Web 2.0 technology.

So lets have a look at what Enterprise 1.0 is and compare it with Enterprise 2.0:

Enterprise 1.0

Enterprise 2.0

Hierarchy
Friction
Bureaucracy
Inflexibility
IT-driven technology / Lack of user control
Top down
Centralized
Teams are in one building / one time zone
Silos and boundaries
Need to know
Information systems are structured and dictated
Taxonomies
Overly complex
Closed/ proprietary standards
Scheduled
Long time-to-market cycles
Flat OrganizationEase of Organization Flow
Agility
Flexibility
User-driven technology
Bottom up
Distributed
Teams are global
Fuzzy boundaries, open borders
Transparency
Information systems are emergent
Folksonomies
Simple
Open
On Demand
Short time-to-market cycles

Taken from http://www.e2conf.com/about/what-is-enterprise2.0.php

If you compare the two tables you will see the differences between the two. Business can also transition from a Enterprise 1.0 driven organisation to an Enterprise 2.0 driven organisation over time. There are strong benefits in that Enterprise 2.0 allows the knowledge of many accessible to many. Information is no longer constrained to help files, e-mails, books and traditional methods. Most importantly, Enterprise 2.0 is happening now (with or without you).

Professor Andrew McAfee, formally introduced the concept of Enterprise 2.0 in 2007. One of the easiest ways of describing the technology the enables Enterprise 2.0 (without showing or describing the technology itself) is by SLATES (or S.L.A.T.E.S.).

S – Search
L – Links
A – Authorship
T – Tags
E – Extensions
S – Signals

These concepts were quickly identified as an Enterprise 2.0 checklist. This concept has been developed further in recent times (FLATNESSES) but the 6 key concepts are still there. We can identify Enterprise 2.0 technologies using SLATES or more recently FLATNESSES, so lets move on to Enterprise 2.0 platforms.

Chances are that you are using these or have at least seen them. In fact I can guarantee it (your on my Blog – that you can search, view links, read articles I’ve written and allowed you to provide feedback, views tags I’ve used on content, seen extensions like my twitter updates and one of the ways I’ve signalled this is by using RSS feeds).

  • Wikis
  • Blogs
  • Mashups
  • Online Communities
  • Social Bookmarking
  • Social Networking

Differences between Enterprise 1.0 and Enterprise 2.0 – check
Ability to identify technology that uses Enterprise 2.0 – check
Available platforms which helps oraganisations use Enterprise 2.0 technology? – check

So, do we know what Enterprise 2.0 is?

It seems that a few people are interested in organisations and sites that are actively using it. I’ll try gather a few sites together and share some examples in the near future.

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