Jason Van Dyk

Last year I wrote up a post about Guvera – Free Music? Enter Guvera. This talked about a new start up service that seeks to change the music industry forever. There has been a long pause, and just the other day I got a Beta invite. So I would like to take you on my journey through Guvera and hopefully we can find out how useful this service will be.

Upon getting the beta invite in an e-mail because I joined up with the pre-registration (by the way, not everyone who pre-registered has received an invite), I logged in and got presented with the Welcome screen. It very sleek and gets right to the point.

Login Screen for Guvera Beta

From this point you have 3 main options presented to you:

Random: If you don’t know what your looking for, click on Random. It will ‘randomly’ take you to a channel where you can see what songs are being offered.

Browse: If you want to look by artist, or by channel. (Browsing by artist isn’t enabled at this stage).

Search: If you know what you want, just type it in – (I think everyone knows how a search box works). One nice thing about the search is that it brings up a small photo of the album, song title, artist and gives you the ability to preview the song.

Channels is where it all happens!

Yep, That is right it is all about finding a channel where you can see a list of songs. So far on all the channels I’ve seen you can preview a song for 30 seconds, stream the whole song or what most people I think want – download the full song for free.

So how does it work? Well each channel is sponsored. For example a company or business can set up their own channel that has there branding on it. Additional links and information that is targeted towards the user. Each channel has had a different look, but have the sleek look which Guvera has going from the welcome page.

Your File: A module that shows you the album cover, artist, song, duration, size of the song. (At the moment this doesn’t dynamically update to the song you have previewed or clicked on to stream and not all of the fields are populated like duration and size).

Your Credits: Shows you how many credits you have and how to get more. (At the start you might not have that much but once you re-fill in all the details you did when you pre-registered this increases)

Playlist: A standard set of media controls to play music.

Music: The list of music being offered in a nice grid view (Love grid views). Title, Artist, Duration with button to Preview, Stream and Download. This is essential the main window where you do all you need to do.

Links: Sponsored links such as information, promotion or competitions you can entered provided by the channel sponsor.

Do you really get songs for Free?

Yes, you do. You get credit allocated to you and you can use this up. For example I had 1.60 worth of credit after I updated my profile on each one of the channels I visited. Once I downloaded a song at one channel I had .6 credit remaining. However on the other channels I still have 1.6 credits.

I downloaded a song and got the full length .mp3. Here are some more of the interesting details for those of you who are interested:

Size: 5.5 MB
Bit Rate: 256 kbps
Sample Rate: 44.100 kHz
Format: MPEG-1, Layer 3
Encoded with: LAME3.98

Negatives / Bugs / Feedback

As it is a ‘BETA’ you are to expect bugs, and problems to occur. The idea is to give a small group a test at the system and to address issues found before it goes main stream. Often a users first impression lasts and it could taint them from using it in future. If you are a BETA tester you should keep this in mind, that what you are seeing isn’t the full product. So here is my feedback:

No ability to give feedback: Ironically, I couldn’t find a submit bug/forums/e-mail button anywhere to submit any problems I was having. This is the main reason I’m doing a blog post. I’m hoping this gets back to them and so they can make some improvements.

No ID3 Tags on MP3’s: This would have to be the number 1 problem I have. The mp3 I downloaded (at around 220 Kb/s) had a massive file name that doesn’t describe the song or the artist. I also made the assumption there would have to be ID3 Tags that would handle this instead. This is not the case. There is pretty much no way to identify the song you have downloaded (not unless you manually edit the file name or insert ID3 tags yourself).

Updating Profile / Favourites: There is a fair amount of questions and I had to refill in all this after I had done this to pre-register. It seems like double handling and I don’t like it. Also when it comes to your date of birthday details it actually doesn’t save this correctly. For example my date of birthday is 1 day out, as after I save it and return to the details screen it has entered in the previous day I was born.

Your Song Box: This doesn’t dynamically update to the song you are playing or have selected on the channel.

Multiple Windows: You really can’t go opening multiple windows. You can’t for example up 3 different channels and save those channels to your favourites. It will only do it for the last one you opened and you will soon see that the 3 pages you have loaded up are all the same instead of 3 different channels. You basically have a ’single click, one window only mentality’.

Address Verification: Not sure how this is meant to happen and there is no information on this. This needs to be expanded and explained further. There also needs to be a ‘why do we need to do this’, ‘why do you need this information’ thing going through my head.

Forums / Chat Room: I would like to see a forum \ chat room made available. I might not use these features myself but I was looking for a way to communicate with other users. Imagine if a channel had its own chatroom available or a forum? It may be a way to engage the audience and create a community where people will come back (not just to download songs). This would provide greater exposure for the sponsors and Guvera and a reason for the user to stay connected. With the targeted information (such as location), it could be easy for a Brisbane radio station to get people in the Brisbane area talking to each other…. – I’m sure this idea can be expanded more and thought out more if it hasn’t already.

Credits: Credits look strangle similar to dollars. I feel like I want to call the dollars or money. I also don’t know how much a song will cost me (money term there). Perhaps this could get looked at. EG: I have 1.5 credits meaning I have 1.5 songs. I have no idea how I get half a song, or how my credits will increase now that I’ve updated my profile. I bit more explanation here guys would be great. That grid view of songs would be good to see how much credits a song costs. I’m assuming all songs cost the same, but maybe they dont?  If this gets a bit more of a look, that would be great.

Conclusion:

Guvera, does what it set out to achieve. I was able to download a song legally as an mp3. It was easy to navigate around and find the song I wanted, however once I got the song on my computer I expected more (ID3 Tags). This has actually led me to deleting the song I download so it won’t ruin my music collection rather than re-naming it myself. There are a few bugs with the site and things that need to get looked at, but see potential.

The music being offered isn’t ancient, but it also isn’t the latest stuff out there. Guvera is working on extending this further, and I look forward to it. I’m keen to see how things pan out and I would like to encourage people to pre-register but at this stage I wouldn’t recommend it to other people in this BETA stage.

Oh and ‘hi’ to the guys working there at Guvera, I believe your office is just down the road in Robina, QLD. I would like to see this work out for you guys, as support local talent is always nice.

Update 14/1/2010:

I’ve received some nice Feedback from Guvera via twitter which I would like to say thanks for taking my thoughts on board. I’ve noticed a ‘report a bug’ button. Once there are more changes, I’ll be willing to go through it all again.